Banner advertising in the early years of the internet was a GoldMine for a lot of Information Marketers. As the only way to find your way around was to click on links which you take you from site to site. Just a simple, half thought out graphic would be enough to create enough interest to get a significant amount of traffic to you site. Those days are long gone. In these times of Flash sites and video banner ads can be easily get lost in the clutter and be easily overlooked.
So, Is Banner Advertising worth pursuing then? Well I've come across a secrets, that when followed and when you place your ads carefully you could turn this free method of advertising into an income stream.
What's the secrets?
Some researchers have estimated as much as 95% of all paid web traffic comes from actual sites. WOW!!! that's a loft of traffic. Leaving just a small percentage of traffic coming from search engines, PPC, and anything else. This means people are still clicking links from one site to another...(Just as the early days) as in advertising. Now think about this - if you're working to improve your SEO ranking and/or PPC, you may be leaving 95% of the money on the table without even realizing it.
Some estimate that 75-85% of all paid traffic comes from banner advertising. If that statistic is true, well, that's about as much proof as one would need to see banners are being clicked. If you're not involved in this already, you're literally leaving most of the money for other people to make... and it's only going to get BETTER, because thousands of new sites come online each day...
When traffic is generated to your site from clicking on a banner ad, that traffic is highly targeted visitor to your site and is much more likely to take action. Whether that action is to opt-in to you marketing list, sign up for a CPA Offer, or ultimately purchase your products. One highly targeted visitor is worth much more to your bottom line than 100 random visitors.