Advertising AndMarketing Article Category

Bing Ads Finally Get Those Skype-Integrated Call Extensions

Published:Monday 27th of January | by Chris Crum

Earlier this year, we reported that Bing was readying Skype-integrated click-to-call mobile ads, and now it has finally announced them. On the Bing Ads blog, Microsoft’s Ambrish Verma introduced Bing’s new Call Extensions, which work across all devices, and utilize Skype. This is something that “no

Facebook Launches New Call To Action Options For Mobile App Ads

Published:Monday 27th of January | by Chris Crum

Facebook has announced some new mobile app ad options to developers to help drive up engagement. The ads let developers make use of seven specific call to action choices to include in their apps. These include: Open Link, Use App, Shop Now, Watch Video, Listen Now, Book Now, and Play Game.The idea i

Yale Law Students, Freakonomics Slam Microsoft’s ‘Bing It On’ Campaign

Published:Monday 27th of January | by Chris Crum

Bing is really clinging on to this “Bing It On” thing. The campaign began over a year ago, and is still going strong with Microsoft setting up shop at at NFL games to get people to try the “blind taste test” for search results. Bing’s claim was originally that people prefer Bing 2:1 over Google. The

Facebook Reworks Ad Buying/Reporting To Focus On Specific Objectives

Published:Sunday 26th of January | by Chris Crum

Facebook announced on Tuesday that it has redesigned its ad buying and reporting tools to reflect a more objective-based buying and reporting approach. Essentially, the goal is to let advertisers state their objectives, and deliver on that accordingly, rather than advertisers having to determine whi

Another Record For Internet Ad Revenues

Published:Saturday 25th of January | by Chris Crum

Online advertising revenues continue to hit record highs. The Interactive Advertising Bureau released a new report today finding that revenues for the first half of 2013 hit a record high of $20.1 billion. That’s an increase of 18% over the same period last year ($17 billion). The second quarter als

Here’s What AdWords Is Apparently About To Look Like

Published:Saturday 25th of January | by Chris Crum

Google appears to be in the process of rolling out a new look for AdWords, including a new logo and interface. Internet marketer Rick Galan is one of the users who have access to the new style, and he tweeted out what it looks like: Just got some new branding on the Adwords interface.. looks good! #

Twitter Launches Scheduled Tweets (But Only For Advertisers)

Published:Friday 24th of January | by Chris Crum

Twitter announced on Monday that it is now offering tweet scheduling for advertisers. You can now schedule organic or promoted tweets for specific dates and times up to a year in advance, but you can only do so if you’re using Twitter’s ads products. ‘These can be coordinated to go live with new or

Twitter Will Reportedly Launch Mobile Ad Network With MoPub Acquisition

Published:Friday 24th of January | by Chris Crum

Last month, Twitter announced its intent to acquire mobile ad exchange MoPub. Twitter said that it plans to use the technology to build real-time bidding into the Twitter Ads platform. On Monday, a report from the Financial Times indicates that Twitter has even bigger plans. The acquisition has yet

Google Partners With Facebook On Advertising

Published:Friday 24th of January | by Chris Crum

Google announced today that it has partnered with Facebook to add DoubleClick Bid Manager to Facebook’s FBX real-time bidding exchange. This comes a little over a year after FBX left beta. “Partnership has been key to Google’s success as a rising tide lifts all boats,” says Google’s Payam Shodjai. “

Do You Want Google Using Your Name And Face In Ads?

Published:Thursday 23rd of January | by Chris Crum

Google announced a new update to its terms of service the other day that is unsurprisingly ruffling some feathers. The change enables Google to use users’ profile names and photos across Google products as it sees fit. You know, like in ads. Other changes include a reminder about mobile device safet

Google Adds Review Extensions To AdWords

Published:Thursday 23rd of January | by Chris Crum

Google is making big moves to lend more credibility to AdWords ads, whether that be in the form of endorsements from people users know and trust or testimonials from respected brands. In June, Google announced the beta release of review extensions, which allow advertisers to include said testimonial

Apple’s Gold iPhone 5s Ad Is Heavy on the…Gold

Published:Thursday 23rd of January | by Josh Wolford

If you were watching NFL football yesterday, you may have seen a brand new ad from Apple. The company unveiled its first ever ad for the new gold iPhone 5s during the broadcasts, called “Metal Mastered,” and it’s heavy on the gold. That song in the background? It’s “Ooh La La” by Goldfrapp. Clever.B

Now Google Ad Extensions Will Have A Direct Impact On Rank

Published:Wednesday 22nd of January | by Chris Crum

You now have another reason to use ad extensions on your AdWords ads. Google revealed that it is now taking them into account in Ad Rank, which determines the ordering of ads on search results pages. Ad extensions already made ads more useful to consumers by giving them reasons to click or interact

Here’s What an Instagram Ad Will Look Like

Published:Wednesday 22nd of January | by Josh Wolford

They’re coming. Sponsored posts, or as you and I like to call them, “ads,” are on the way to your Instagram feed. Baby’s gotta monetize, and the Facebook-owned Instagram is finally pulling the trigger. Today, the company is giving us a sneak peek at what the ads will look like when they finally star

E-Cigarette Ad Pops Up Inside Kids iPad Game

Published:Wednesday 22nd of January | by Josh Wolford

If you asked the world’s second-largest tobacco company about their new marketing strategies, I’m going to assume that they wouldn’t include running ads in kids apps in their response.Nevertheless, an ad for Vype, the first e-cigarette marketed by British American Tobacco, recently appeared as an in

LinkedIn Intros Fresh iPad-Optimized App

Published:Tuesday 21st of January | by Chris Crum

LinkedIn unveiled a new iPad app today, rebuilding the previous app from the ground up for the tablet experience. The app has a dramatically different design with more of a focus on people, as in who is sharing what, connecting with who, changing jobs, etc. Liking, commenting, sharing, following and

Instagram Use Among Top Brands Skyrockets

Published:Monday 20th of January | by Josh Wolford

According to a report from social media analytics company Simply Measured, Instagram is fast becoming one of the hottest networks around for major brands to engage with customers. As of now, 71 of the top 100 brands are using Instagram. By comparison, 98% of the top 100 brands are on Facebook and Tw

Groupon Launches Major Redesign (Site & Apps)

Published:Monday 20th of January | by Chris Crum

Groupon has launched big redesigns for its website and mobile apps. The company hopes the changes will make it easier for users to shop for deals. “The latest versions of the website and mobile apps make it simple for customers to search and browse Groupon’s more than 54,000 active deals to find the