Articles By Ben Fitterman

What Facebook's Algorithm Change Means For Music Marketing

Published: Thursday 12th of September / Category: Music Industry

Some of you might have seen that Mark Zuckerberg is changing the Facebook algorithm so that posts from friends and families show up on timelines more than from a business page, a musician page, or a media page. Now, if you're in a band, you might be worried because especially for the last four or five years, we've basically been told that if you want to market your music, with with social media or Facebook more specifically, you need to post organically, do this daily and you're going to engage your fan base. This is going...

Don't Let Your Email Lists Go Cold

Published: Thursday 12th of September / Category: Music Industry

A lot of bands and musicians do a great job of getting email addresses at a show, on tour, or even exchanging a free Mp3 for an email address. But they let the list get cold by only sending them two emails a year. One promoting your new album or tour and then one during Black Friday because you're hoping to sell some merch.

The Real Reason Why Facebook Ads "Don't Work" For Musicians

Published: Thursday 12th of September / Category: Music Industry

One common thing that I hear a lot from musicians is "I used Facebook ads once and it didn't really work for me." And that's common for a lot businesses not just musicians. But as musicians we're not selling a solution to a problem like a dentist, or a lawyer. So we have to go about marketing music differently.