Articles By Chris Crum

LinkedIn Impresses With Earnings, Reaches 400 Million Members

Published: 31 minutes ago / Category: Marketing

LinkedIn just released its Q3 financial results, and knocked them out of the park. Shares quickly began to skyrocket in after hours trading after the company posed massive beats.Adjusted earnings per share of $0.78 topped the expected $0.45 while revenue was $780 million, well ahead of the expected

Bing Product Ads Get 5 New Features

Published: 4 hours ago / Category: Advertising AndMarketing

Microsoft announced the launch of five new features for Bing Product Ads. These include: support for used and refurbished products as part of the inventory, product ads on Bing Mobile, share of voice reporting with impression share metrics, catalog statuses available via the Content API, and Bing Sh

Pinterest Gives Advertisers New Guide, Videos

Published: 6 hours ago / Category: Advertising AndMarketing

Pinterest is giving advertisers a new guide in addition to some new video content to help them learn the “ins and outs” of the Pinterest Ads Manager. Pinterest ads are still relatively new, so the more resources like this the company offers, the better, especially ahead of the holidays. The guide co

This Should Make Instagram Even More Appealing For Marketing

Published: 8 hours ago / Category: Advertising AndMarketing

A month ago, Instagram announced that its ads were officially rolling out to every marketer in the world after months of build up. The other day, the company discussed new ways for advertisers to drive a wider range of objectives and experience increased flexibility with campaigns. Do you see Instag

Salesforce Marketing Cloud Adds Pinterest Features

Published: 10 hours ago / Category: Socialmedianews

Salesforce just announced that Salesforce Marketing Cloud is now a Pinterest Marketing Developer Partner for Content Publishing with the addition of new tools for Social Studio. Marketers can use Social Studio to compose, preview, schedule and publish pins across Pinterest accounts. A spokesperson f

DoubleClick Search Commerce Suite Adds Bing Shopping Campaigns

Published: 12 hours ago / Category: Advertising AndMarketing

Google announced that Bing Shopping Campaigns are now part of the DoubleClick Search Commerce Suite. It’s always heartwarming to see Google adding support for more Microsoft offerings isn’t it? “Bing Shopping Campaigns for Bing Ads make it easier and faster to advertise your products from your Bing

Google Mobile-Friendly Algorithm Gets Update

Published: today 08:30 AM / Category: Searchnews

Google had been hinting for months that app-install interstitials would become a negative ranking signal in search results, and about two months ago, they made it official. Google announced that it was updating the Mobile-Friendly algorithm and test, advising sites against showing app install inters

Bing Ads Academy Training Program Announced

Published: today 03:30 AM / Category: Advertising AndMarketing

Microsoft announce the launch of Bing Ads Academy, a new training program for advertisers to learn how to get more out of Bing Ads. There are courses for both newer customers and those who have been at it for a while. Bing Ads Academy consists of both online and in-person courses. They’re offered to

Google My Business Gets Special Hours Feature

Published: today 00:30 AM / Category: Searchnews

Google My Business is getting a new feature that lets you pre-schedule specific hours for holidays or special events. Now that we’re into November, the feature couldn’t have come any sooner. When a business provides special hours to Google My Business for a known holiday in their region, Google will

Can You Capitalize On This New Pinterest Feature?

Published: yesterday 17:30 PM / Category: Searchnews

For users, Pinterest is becoming a better and better place for shopping, and for businesses, that means it’s becoming a better place to showcase products. One new feature gives users a chance to find even more products specifically catering to their interests. Have you so far found Pinterest to be a