Articles By Dan Grijzenhout

Truth and Statistics - Some Food for Thought

Published: Thursday 12th of September 2019 / Category: Ethics

Now I'm not saying statistics are generated with a deliberate intent to mislead. But even if they are interpreted incorrectly by the receiver of the statistical information, you have failed in your job to use the statistic to impart accurate and usable information that could be acted on by the consumer ingesting the statistic. This article discusses statistical images we view online and how we have to be careful as marketers and business people how we read them and how we present them to others.