Articles By John Hetherington

Cold Calling Never Died, and Never Will

Published: Thursday 12th of September 2019 / Category: Sales Teleselling

I always chuckle to myself when I read or hear someone proclaim "the cold call is dead". I can assure you that, to those who do proclaim such doom and gloom, the cold call was never alive! Cold calling has nothing to do with "cold", and those who have built and continue everyday to build their businesses, utilizing this fundamental skill, are in an elite club.