Articles By Phyllis Mikolaitis

How Good Stories Can Change No to YES

Published: Thursday 12th of September 2019 / Category: Sales

Learn how stories can resolve the inner conflict in decision making. Good stories that contain the essential elements can persuade customers to say YES! This article discusses how customers say No or are indecisive and how a good story can help them decide to buy your product or service or support your cause.

How You Can Add to the Social Currency Value of Your Portfolio

Published: Thursday 12th of September 2019 / Category: Sales

Social currency is the relationship of your brand with your customers. You can significantly increase the social currency and brand loyalty with storytelling. It is one of the most effective means of communicating, persuading, and creating memorable marketing messages and presentations. Telling memorable stories can make customers into advocates who share your story and increase the value of your brand.

How To Be More Successful At Beating The Competition

Published: Thursday 12th of September 2019 / Category: Sales

The competition today is more fierce than ever. This article discusses the most powerful and effective tool to establish trust and a connection with prospects and customers. It describes the difference between this tool and the tools typically used by vendors. It will help readers communicate with greater impact and be more memorable.

Are You Missing the Growth Value of Reflection?

Published: Thursday 12th of September 2019 / Category: Sales

The article discusses the benefit of reflecting on your successes and failures. It describes how reflection benefits the generation of new ideas and retention of knowledge.