Articles By Susan Friesen

10 Steps to Preparing Your Business for the GDPR (General Data Protection Regulation)

Published: Thursday 12th of September 2019 / Category: Security

At first glance, it may seem that the GDPR only applies to large, global companies that conduct a lot of business overseas. But that's a false perception that could harm a lot of small businesses. No matter the size of your company, if you collect any kind of personal data on citizens in the European Union, from email addresses to medical records, you are legally required to comply with GDPR regulations. Are you prepared? Here's 10 steps your business can take to be best prepared for the GDPR, even if you are not physically located in the EU.

Personal Branding Tips to Boost Business Success

Published: Thursday 12th of September 2019 / Category: Branding

Building a personal brand can help elevate your business to new heights. By following a combination of the personal branding tips such as being authentic, consistent and social you help increase your chances of success in your career. Keywords: personal branding tips, create a brand, stand out from the competition, branding, business branding, marketing, build client loyalty

Balancing Customer Service With Cost-Savings Technology

Published: Thursday 12th of September 2019 / Category: Customer Service

Technology has helped small businesses grow and succeed in ways previously never thought possible. But with that growth, the demand for more personalized customer service experiences has developed. What is a business to do? Implement the cool features and functionality of AI, Chatbots and other tech advancements or revert back to a time when real human beings answer their phone

The Right Reasons for Rebranding Your Business Logo

Published: Thursday 12th of September 2019 / Category: Branding

Over time, your business will grow and evolve. You may offer new services or products, enter different markets or target another demographic. If this happens, you might need to consider changing your marketing graphics. However, you need to be careful you're not undoing all the hard marketing and branding work that you've done, and that you fully understand how to rebrand for the most effective results. Your brand tells a powerful story, and you don't want to dilute that by fixing (or breaking) something that doesn't need fixing! Here are a few times when rebranding your business logo is a bad idea

5 Ways to Successfully Manage a Remote Team

Published: Thursday 12th of September 2019 / Category: Human Resources

Finding remote employees and getting them on board is one part of the equation. Then comes the time to start managing them. How do we manage remote teams effectively? How to make sure they understand their responsibilities correctly and are really working on what's assigned to them, instead of spending their time elsewhere?

How to Create a Powerful Corporate Brand

Published: Thursday 12th of September 2019 / Category: Branding

It's a content war out there--only the strongest brands win. Here's how to join the mighty. Branding your business is one of the most important steps in building a company. It gives your company a unique personality, and establishes a differentiated position in the market that attracts the right customers.